JanSport announced as naming rights partner of Australian University Championship - 3x3 basketball

Australian University Sport (AUS) partner JanSport has renewed their partnership for 2017, with the brand continuing as the official backpack supplier of Unigames, further strengthening the relationship between AUS and JanSport.

The 2017 partnership will also see JanSport’s debut as naming rights partner of the Australian University Championship – 3x3 basketball.

This partnership will see student-athletes compete in regional competitions (Northern, Southern, Eastern and Western Unigames) to qualify for the Australian University Championships Final. The winning team from the Australian University Championship will secure a spot representing Oceania at the 3x3 World University League in Xiamen, China.

Australian University Sport CEO Don Knapp is excited to announce JanSport as naming rights partner of the Australian University Championship – 3x3 basketball.

“JanSport shares a strong synergy with our 3x3 basketball program and is a natural fit to be associated as naming rights partner,” Mr Knapp said.

“We look forward to their involvement this year and continuing to grow our partnership in years to come.”

Alongside the 3x3 program naming rights, JanSport will continue to be the official backpack supplier of the Unigames.

JanSport and AUS have designed a bespoke 25th anniversary limited edition backpack to commemorate the milestone anniversary of the Australian University Games, which will be held on the Gold Coast from 24-29 September.

“Celebrating 25 years of growth and success of the Australian University Games is certainly something Australian University Sport is proud of, and the limited edition JanSport backpack will ensure student-athletes have a lasting and useful souvenir from the event,” Mr Knapp said.

Participants will be able to purchase the JanSport limited edition backpack during the online event registration process and on ground at the competition. JanSport is a widely recognised brand which provides a lifetime warranty on its packs, as they believe good products should last.

JanSport representative Jacqui Holden said, “We’re excited to continue our involvement with the Australian University Games and look forward to the exciting 3x3 basketball tournament”.

The continued support received from JanSport over the past five years has been exceptional and Australian University Sport look forward to working with JanSport for the duration of the year.

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